Meet Ruby Buah:
The Visionary Behind Kua Designs
In the heart of Ghana, where tradition meets
modern elegance, Kua Designs thrives—a brand that embodies authenticity, creativity, and purpose. At the center of this journey is Ruby Buah, a designer, entrepreneur, and visionary whose passion for craftsmanship and storytelling has shaped Kua into more than just a fashion brand; it’s a movement.
From the U.S. to Ghana: Bringing Kua Home
Ruby Buah’s journey into the world of fashion and accessories began in the United States, where she first launched Kua Designs. Armed with a degree in business administration and another in jewelry design, she combined her entrepreneurial spirit with her love for artistry to create something uniquely hers.
But deep down, she knew that bringing Kua
home to Ghana—its true roots—was a great idea. Ghana’s rich cultural heritage and craftsmanship offered the perfect backdrop to grow a brand that celebrates African identity while catering to the modern, sophisticated woman.
The Essence of Kua
Kua, short for “Keeping Us Authentic,” isn’t just a tagline—it’s a philosophy. Every piece, from handbags to statement jewelry, tells a story of heritage, resilience, and contemporary elegance. The brand prides itself on using high-quality materials, often incorporating locally sourced elements that pay homage to Ghanaian craftsmanship.
Empowering Through Design
Beyond fashion, Ruby is committed to impacting lives through Kua. She has created training and employment opportunities for visually impaired artisans, teaching them jewelry-making skills that offer them financial independence.
A Brand with a Bigger Vision
Under Ruby’s leadership, Kua Designs has expanded beyond Ghana, gaining international recognition for its bold yet timeless aesthetic. Whether it’s a striking handbag, a carefully crafted bracelet, or a beautifully tailored outfit, each piece represents more than just style—it’s a celebration of identity, craftsmanship, and empowerment.
What’s Next for Kua?
As Kua Designs continues to evolve, Ruby remains dedicated to pushing boundaries, telling stories, and making an impact—one design at a time.