With your patronage, we are spreading independence and sustainability.
Our simple aim is to make you look and feel good while being socially responsible.



Inspired by the pure joy of being able to create something meaningful and stunning out of nothing, our first accessory ever created was a minimalistic gold necklace with an intricate handcrafted leaf pendant. A classic piece to be worn by the cultured woman who knows exactly who she is and is proud of it.

Years later we still make our coveted signature piece and have grown the Kua range to include beaded jewelry, 18K gold jewelry and other coveted products for women. Most popular among them are our unique clutch bags that were born out of the joy of being able to re-purpose and create something beautiful out of every day African print fabrics that, for years, were principally used to make traditional clothing worn by our Ghanaian mothers and grandmothers.

Kua was named after our founder’s mother and is an ode to the authentic woman who is clothed in style, confidence and pride in her culture.

From sourcing fabrics in local markets, to training workers with employable skills and passionately investing into the women on whose backs Ghanaian communities are built, we are spreading independence and sustainability. We are constantly “Keeping Us Authentic”.

At Kua we pride ourselves on the fact that no two products are the same. From our unique stones sourced from around the world, to the real and diverse leaves we use in our gold jewelry, to our locally sourced fabric and leather which are mixed, matched and cut differently, our pieces leave you with the reminder of how truly special and unique you are.



The Kua Cares initiative provides employment to marginalized adults with disabilities.  

Our Kua beaded bracelets are made exclusively by visually-impaired women from the Akropong School for the Blind in Ghana. Each bracelet is unique because the visually-impaired woman who made it did so through sheer determination and creativity. The added bonus is that no two of these handmade bracelets are alike. 

With each purchase, you are helping change the lives of a group of disenfranchised women while encouraging independence and sustainability. 

We hope our bracelets bring you as much joy as it brought us when we embarked on this initiative.





As a passionate creative, Ruby loves transforming the mundane into the magnificent! When curiosity led her to a jewelry-making class, it sparked the beginning of a journey in the creative world worth sharing. Some call it a chance encounter, others say it's luck. Ruby believes it's a calling.


Ruby is big on sisterhood, community, laughter, positivity, and big hair. She loves plants and can't get enough of podcasts featuring fabulous female entrepreneurs, from whom she learns a lot. Professionally, she's a Financial Analyst, but her creative itch pushed her to swap financial reports for fashion and interior design. As she puts it, "I went the Finance route to please my parents anyway (hello African parents!)" She's thrilled to be following her passion now and is grateful for the financial skills she brings to her businesses.


In her free time, Ruby enjoys being with family and friends. Her pride and joy are her two happy kids, whom she raises with her supportive husband.


Ruby is the founder and Creative Director of Kua Designs, an African-inspired fashion house for women and kids located in Accra, Ghana. Before founding Kua Designs, she held various finance roles, including working as a Financial Analyst for Coca-Cola Enterprises in Atlanta, Georgia. She holds a degree in Business Administration from Wesleyan College in Georgia, USA, and a degree in Jewelry Design from the Fashion Institute of Technology in New York, USA.



We love that we get to hire young local talent to keep their skills within the Ghanaian economy. Our staff are trained in employable skills such as craftsmanship, store management and others, and are given the chance to grow in leadership, and to continue supporting their families. It’s great seeing how many have grown over the years to take up new responsibilities in our little Kua family.



We don’t save all this goodness for the adults only, our vibrant and colorful sister company - Kua Kids, pays homage to Ghanaian culture and supports the Kua philosophy, while ensuring that your babies and kids are still so darn cute! Find out more on Instagram @KuaKids