About

With your support, we’re championing independence and sustainability.
Our mission is simple: to help you look and feel good—while doing good.

 

OUR STORY

Inspired by the pure joy of creating something meaningful and beautiful out of nothing, our very first accessory was a minimalistic gold necklace adorned with a delicate, handcrafted leaf pendant. It was designed for the cultured woman—one who knows exactly who she is and wears that self-awareness with quiet pride.

Years later, we’re still crafting that signature piece. But Kua has blossomed—from a single necklace into a full collection of beaded and gold-filled jewelry, and a growing line of coveted accessories made for women who love to make a statement with meaning.

Among our most beloved pieces? Our unique clutch bags. They were born from the joy of reimagining everyday African print fabrics—once used mostly for traditional clothing worn by our mothers and grandmothers—and turning them into something fresh, vibrant, and undeniably modern. A beautiful blend of past and present.

Kua was named after our founder’s mother, and every piece is an ode to the authentic woman—clothed in confidence, rich in culture, and always in style.

From sourcing fabrics in local markets, to training and employing artisans with valuable skills, to investing in the women who hold Ghanaian communities together—we are spreading independence and sustainability, one piece at a time. And through it all, we are proudly Keeping Us Authentic.

At Kua, no two products are ever the same. Whether it’s the unique stones we source from around the world, the real leaves preserved in our gold jewelry, or the fabrics and leathers cut just a little differently each time—our pieces are a reflection of you. One of a kind. Special. Unrepeatable.

KUA CARES INITIATIVE

The Kua Cares initiative was born from a simple but powerful belief: everyone deserves the opportunity to create, thrive, and be seen.

Through this program, we provide employment to marginalized adults with disabilities—beginning with the incredible visually-impaired women from the Akropong School for the Blind in Ghana.

Our Kua beaded bracelets are made exclusively by these women—each one handcrafted through pure determination, skill, and creative spirit. No two bracelets are ever alike, because no two women or stories are. Every piece is a quiet celebration of resilience.

With every bracelet you wear, you’re helping change lives. You’re standing with women who are often overlooked—and helping to build a future grounded in independence, dignity, and sustainability.

We hope these bracelets bring you as much joy as we felt when this initiative came to life.

 

OUR FOUNDER

 

 

Meet Ruby: Creative force. Community builder. Joyful disruptor.

Ruby believes in turning the ordinary into the extraordinary—and she’s been doing just that since a jewelry-making class first sparked what would become her life’s creative calling. It wasn’t luck. It was alignment. A beautiful intersection of purpose, passion, and timing.

A proud Ghanaian woman rooted in authenticity and purpose, Ruby is big on sisterhood, joy, community, and of course—big hair. She’s that friend who always brings the sunshine, the plant mom who talks to her greens, and the podcast junkie who lights up at the sound of a powerful woman telling her story.

Though she began her career as a Financial Analyst (cue the classic "I did it for my parents" nod—hello, African upbringing!), her creative spirit couldn’t be contained. Ruby eventually traded spreadsheets for sketchbooks and never looked back. Today, she blends business savvy with soulful design to lead Kua Designs—a fashion house in Accra, Ghana known for its bold, African-inspired pieces for women and kids.

Kua, named after her mother, is a celebration of the modern African woman—authentic, stylish, and rooted in heritage. Through Kua, Ruby champions ethical fashion, community upliftment, and meaningful design. Her work creates opportunities for artisans, especially women, and offers a global audience a vibrant, wearable connection to Africa.

Craftsmanship is at the heart of everything Ruby does. She believes every handmade piece tells a story—and through Kua, she proudly tells Africa’s story, one beautiful design at a time. For Ruby, design is more than creativity—it’s advocacy. A soft, powerful way of challenging outdated narratives and saying: African fashion is not stagnant. It’s alive. It’s evolving. And it deserves the world’s admiration.

When she’s not designing or dreaming up her next idea, you’ll find Ruby laughing with family, enjoying slow moments with friends, or soaking up the magic of motherhood with her two joyful children and incredibly supportive husband.

Ruby holds a degree in Business Administration from Wesleyan College in Georgia, USA, and a degree in Jewelry Design from the Fashion Institute of Technology in New York. Her journey is a vibrant reminder that when women choose to follow their hearts, the world gets brighter—and a lot more beautiful.

 

OUR STAFF

We love that we get to hire young local talent to keep their skills within the Ghanaian economy. Our staff are trained in employable skills such as craftsmanship, store management and others, and are given the chance to grow in leadership, and to continue supporting their families. It’s great seeing how many have grown over the years to take up new responsibilities in our little Kua family.

 

KUA KIDS

We don’t save all this goodness for the adults only, our vibrant and colorful sister company - Kua Kids, pays homage to Ghanaian culture and supports the Kua philosophy, while ensuring that your babies and kids are still so darn cute! Find out more on Instagram @KuaKids